Brazilian Family Farms

Thank you, Brazil, for your people and for your coffee!

We have just returned from an origin trip to Brazil, and these are the families of some of the small farms that we visited and that you help us to support.  Numerous updates coming soon here on our website indicating a new Brazilian coffee or 2.  AND we should mention that our group committed to buying an entire crop of a microlot that is still being harvested because it was one of the finest we have ever tasted.  Shade-grown, hand-picked, hand-sorted and mind-blowing!  We’ll let you know when it arrives in the US.  We appreciate your interest in our company and encourage you to follow us on Facebook, if you don’t already, as that will be the first place our pictures from this trip begin to appear.  We are also now beginning to organize numerous community appearances in and around the Harrisonburg, VA, corridor as we relay why these kinds of initiatives are so important, and why you should be working with a roaster committed to the growers well-being.  If your civic or community organization is interested, please send me a message at troy@lucasroasting.com.  To buy from Lucas Roasting Company is to buy from a USDA Certified Organic company that promotes Fair Trade, Direct Trade, and always wishes to see the lives of the growers improved by our efforts to educate the public on conditions in the coffee-growing regions of the world.  ”Promoting the world’s coffee farmers one cup at a time.”dotted line

Freshly-roasted coffee for the office and home!

While small quantity, personal coffee consumers return time and time again for their freshly-roasted weekly consumption, Lucas Roasting Company also supplies numerous small and large businesses on a weekly basis. Commercial ordering is quick and simple to set-up and includes discounts for volume ordering. We will personally work with you to customize your equipment, if necessary, and ordering needs. On-site commercial equipment installation and set-up is also available for larger establishments such as office complexes, restaurants, cafes, schools, etc.  A quick phone call or email can get you going with a fresh supply of coffee in as little as 48 hours.  Your order is freshly roasted as it is received and delivered or shipped within 24-48 hours.So, what are you waiting for? Contact us at info@lucasroasting.com or (540)908-1290 and we’ll take care of the rest!

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In the News…

Northern VA Daily - Local Roaster Keeps the Focus on Fresh!

Organic Grounds was recently voted “Best Coffee” in Harrisonburg, VA, via independent survey!  The poll was conducted online and presented by JMU’s newspaper, “The Breeze”, as they held public opinion polls for numerous categories around the city.  Some of the competition for this category put LRC’s coffee up against some of the largest names in the industry, so we are quite happy with the outcome, as Organic Grounds exclusively serves LRC coffees!  Stop in sometime soon and check out the Direct Trade, Fair Trade and USDA Certified Organic varieties of coffee making this community coffee house famous!

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Coffee Fanatics…

For some, coffee is simply the way to wake up in the morning and start the day.  For us, it is our life, our breath, our existence…to continuously be searching for the next coffee that will exceed our current offerings and make us say “WOW!” 

We start by choosing only the top beans that have gone through our rigorous cupping and tasting comparisons.  Then, we work with the roasting process for each origin of beans, individually, to identify the perfect roasting profile for that specific lot of beans.  Finally, we wait UNTIL we receive your order to roast and ship some of the most decadent coffee we’re sure you have ever tasted.  We will also ship that to you for FREE, via priority mail, if your order totals $50 or more.  Your tastebuds await your choice of nearly 30 selections!

Your satisfaction is our Priority #1 for every order filled, so why not try some incredible, freshly-roasted gourmet coffee from Lucas Roasting Company risk-free?  We sample our roasts constantly to insure your satisfaction and that our quality never slips.  As one of many Virginia coffee roasters, we want to earn your business by being one of the BEST Virginia coffee roasters!

Simply click on the “Order Now” section of any page to start your shopping experience, or feel free to continue browsing and discover a little more about our company and our passion for exquisite, hand-crafted gourmet coffee.

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What our customers are saying…

“So, I’m off work, and my dad comes home for lunch. I say, “You want me to brew up a pot of coffee?” and he says, “Nah, I’ve already got some here,” lifting up his thermos with some Big Green in it. “Oh. I was going to grind up some Lucas Roast.” I watched my dad pour out his coffee. “Oh look, I finished it!”    Gendou L. - Virginia

The first thing I do in the morning, before I throw Lucas Roasting Co.’s Kenya AA in the brewer, is open the bag and inhale the delicious aroma. This is hint of what’s to come when the brewing is complete!  This coffee surpasses any of the big names in the industry with ease. This is coffee made by people who, first and foremost, have a love for their craft as well as a love for the product. If you want to experience the taste of truly fresh and flavorful coffee, the way it’s supposed to taste, then put your order in with Lucas Roasting Company.        Michael D. - New Hampshire

I thought I’d just let you know that…. Lucas Roasting Company has the best coffee I’ve ever tasted, hands down. Their coffee is a great way to start my day. Jonah P. - Virginia

Fantastic, Fresh Coffee: When I bought my Fair Trade, USDA Certified Organic coffee from Lucas Roasting Company, I knew that not only was I going to be getting great, fresh coffee, but I was also going to be spending my dollars toward a company that cares about where the coffee beans are coming from… Been a long time since I had a cup of coffee as good as the one I brewed two days ago. Highly recommend!          Sarah G. - Indiana

Just to let you know. We tried the Papua New Guinea and loved it! It is so smooth and tastes so fresh. The price is really great, too! You have a customer for life.          Ellie S. - Virginia

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Gourmet coffee at its finest - roasted slow, in small batches, and shipped immediately!

At Lucas Roasting Company we are completely committed to roasting the highest quality and freshest gourmet coffee and espresso available. Whether we are roasting an individual’s coffee order or taking care of a high-volume restaurant, our focus remains the same. Each small-batch of roasted coffee is scrutinized before it leaves our facility, and if we’re not satisfied that it’s perfect, we roast it again. We eat, breathe and sleep (well, sometimes) these premium coffees and espressos, and are happy to satisfy coffee fanatics everywhere.

Those of you who have never tasted fresh-roasted, gourmet coffee will be in for a fabulous treat when you receive your coffee or espresso within a day or two of roasting and can truly understand the flavor loss that most other coffee has gone through. Our roasting operation never uses a chain-of-distribution, so there is never a need to “warehouse” your coffee while it stales. We roast it and then we ship it - no middlemen, ever!

Perhaps you would like to have a specially designed coffee or espresso for your business establishment that will set you apart from your competition. We will gladly listen to your specifications and create a signature blend that is designed for your business alone. With guaranteed freshness and a quality blend, you’ll be amazed at the comments you will receive on your coffee.  USDA Certified Organic, Fair Trade, Rainforest Alliance Certified, Shade-grown, etc. — whatever kind of coffee it is you want to focus on, we are able to produce for you. And, don’t forget to strongly establish YOUR branding by letting us provide the service of private labeling for you.

We appreciate that you have stopped by our site, and we strongly encourage you to take a good look around. We have recently updated numerous products, and we hope there is something here that appeals to a little of everyone’s tastes. If there is something that we’re missing, please contact us and we’ll be happy to see what we can do.

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Lucas Roasting Company proudly promotes the work of the following organizations as they help to improve lives in resource-poor coffee-growing communities worldwide.

Rainforest Alliance

Coffee Kids

Grounds for Health